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Pro-Ageing vs. Anti-Ageing: Why Rethinking Ageing Is the Future of Skincare

You’ve heard of body positivity, but what about age positivity? While previous generations have sought to reverse the signs of ageing, the pro-ageing movement encourages us to embrace our age – taking steps to look as radiant and glowing as possible, right now. Rather than shaming women for ageing (just think of 90s tabloids…) pro-ageing gives women (and men) space to look their age, all while encouraging a healthy lifestyle and holistic skincare regimen. Our award-winning, clinically tested Morning & Night supplement nourishes skin at a cellular level, keeping hormones balanced and skin glowing. In our independent clinical trial, 92% noticed better skin, hair and nails with the support of Morning & Night.

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The Rise of Pro-Ageing: A Shift Toward Acceptance

For decades, we’ve been sold the idea that smooth, youthful skin is the ultimate goal, and any sign of wrinkles or fine lines is something to be avoided.

However, in recent years, the tides have begun to turn. There has been a cultural shift toward embracing ageing as a natural, beautiful process. This shift is more than just a trend; it represents a fundamental change in how we view our skin and how we care for it. A 2021 study published in JAMA Dermatology highlighted that consumers are becoming increasingly aware of the importance of holistic skincare, focusing on overall skin health rather than striving for perfection.

Dr. Jessica Wu, a Los Angeles-based dermatologist, explains, “Pro-ageing is about celebrating the skin you have and nurturing it with the right ingredients, not battling it. We’re seeing a change in mindset from trying to stop the clock to supporting the skin’s natural processes.”

Pro-ageing embraces the fact that every age comes with its own unique beauty. And while there’s no denying the importance of skincare routines, they’re no longer about stopping the clock – they’re about supporting the skin through each stage of life.

In a World That’s ‘Anti’, Be ‘Pro’

The fundamental difference between pro-ageing and anti-ageing lies in the approach. Anti-ageing is focused on preventing the visible signs of ageing, often through powerful ingredients like retinol, antioxidants, and peptides. The aim is to minimize wrinkles, fine lines, and age spots while preserving youthful skin.

Pro-ageing, on the other hand, encourages us to look at ageing not as something to be fought but as something to be embraced. Instead of focusing on reversing the clock, pro-ageing emphasizes enhancing the skin’s resilience, improving skin health, and focusing on long-term wellness.

Anti-Ageing Approach:

  • Prevention-based: Focus on preventing fine lines, wrinkles, and sagging.
  • Fast-acting solutions: Utilizes potent ingredients such as retinol, hyaluronic acid, and vitamin C.
  • Perfection-focused: Prioritizes flawless, youthful skin.

Pro-Ageing Approach:

  • Embraces the natural process: Recognizes that ageing is beautiful and inevitable.
  • Holistic health: Focuses on supporting overall skin health through sleep, nutrition, and supplements, like our A-lister approved Morning & Night supplement.
  • Wellness-first mentality: Encourages nourishing the skin from the inside out.

Dr. Rachel Nazarian, a New York-based dermatologist, states, “We should be focusing on keeping the skin healthy at every age. Pro-ageing doesn’t ignore the skin’s natural changes but works with them, helping it to thrive as we age.”

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The Role of Supplements in a Pro-Ageing Routine

Whether it’s enhancing collagen production, promoting better sleep, or providing essential vitamins, supplements can help the skin look its best while encouraging healthy ageing.

  1. Biotin: Known for its positive effects on hair, skin, and nails, biotin is a B-vitamin that supports the body’s natural collagen production. Collagen, as we know, is crucial for maintaining skin elasticity and firmness. By supplementing with biotin, you can help fortify your skin’s foundation, reducing the appearance of fine lines and wrinkles.

  2. Vitamins A, C, and D: Vitamins A and C are essential for collagen production, with Vitamin A (retinol) encouraging cell turnover and helping the skin maintain its youthful appearance. Vitamin C, on the other hand, is a powerful antioxidant that fights free radicals and reduces skin damage from environmental stressors like pollution. Vitamin D, often called the "sunshine vitamin," is vital for skin health and helps regulate immune function, keeping the skin protected and balanced.

  3. Selenium and Omega-3s: These two nutrients work synergistically to protect the skin from oxidative stress. Selenium is an antioxidant that helps protect the skin from the harmful effects of UV radiation, while Omega-3 fatty acids, found in fish oils and some plant-based sources, are vital for maintaining skin hydration and reducing inflammation.

  4. Glycine: As an amino acid, glycine plays an essential role in the production of collagen. Studies, including one from The Journal of Clinical Biochemistry and Nutrition, suggest that glycine supplementation can help improve skin elasticity, reduce wrinkles, and promote a more youthful, hydrated appearance.

Dr. David Lortscher, a board-certified dermatologist, suggests, “By adding supplements to your routine, you are addressing the skin’s needs at a cellular level, which is crucial for long-term skin health. Pro-ageing isn’t just about what you apply on the surface; it’s about nourishing your skin from within.” Our clinically tested Morning & Night supplement contains each of these ingredients to improve skin’s radiance at every age.

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The Importance of Sleep in Pro-Ageing Skincare

Sleep is often the unsung hero of skincare, yet it plays an integral role in the skin’s ability to regenerate. When we sleep, our body goes into repair mode, working to repair damaged skin cells and stimulate collagen production. Without adequate sleep, this regeneration process is compromised, which accelerates the visible signs of ageing.

A 2020 study in The Journal of Investigative Dermatology found that inadequate sleep leads to increased skin roughness, fine lines, and overall dullness. During deep sleep, the body produces growth hormones that assist in the repair of collagen fibers.

Supplements like Glycine can improve the quality of your sleep, ensuring your skin gets the maximum benefit during your rest. Glycine, an amino acid, has been shown to improve sleep quality and reduce the time it takes to fall asleep. As a result, it supports the body’s natural regenerative processes and keeps skin looking vibrant and fresh.

Our Morning & Night Female supplement contains Glycine for boosted collagen production and improved sleep quality.

Entering a New Era of Skincare

Ageing is a privilege, and by rethinking how we care for our skin and focusing on supplements, sleep, and holistic wellness, we can enjoy healthy, glowing skin at any age. Our pro-ageing Morning & Night supplement supports skin, sleep, hormones, energy and more – for boosted whole body health and optimal wellness at any age.